Thirteen years, 200,000 miles and counting, Jamie’s TITAN embodies community, adventure, hope – and an inspirational life worth celebrating
NASHVILLE – Last September, Nissan began its Calling All Titans campaign to celebrate people using their trucks to help those around them. A year later, Nissan celebrates Jamie Schou, a TITAN of the Community who persevered through a rare and aggressive cancer diagnosis to create The Send It Foundation, a non-profit that helps young cancer fighters heal, together, through the joy of outdoor adventure.
Though Schou passed away in 2014 at 35-years-old, Jamie’s kind-hearted, adventurous spirit lives on through his family, his foundation, and his 2006 Nissan TITAN – which, to this day, still holds Jamie’s business cards, spare change and CD collection. The truck also serves as the “Send It TITAN” for The Send It Foundation’s outdoor adventure programs.
Last fall, when Jamie’s 12-year-old TITAN needed some significant repairs, Send It didn’t have the funds to cover it. Following a serendipitous meeting with the Nissan team at a lifestyle tradeshow in California, the company was able to help keep Jamie’s TITAN on the road.
The Send It Foundation has now completed 31 programs and served 150 cancer fighters, and plans for next year are underway. Jamie’s “Send It” TITAN remains in the mountains and at the beach with the Send It team, hauling surfboards, mountain bikes, skis, snowboards and Send It participants – and, most importantly, a bed full of treasured memories.
